With a new uniform and a new mindset, we will start anew.
On the 12th, the Lotte Giants held a showcase to unveil the new VI (Visual Identity) and uniforms at Millak the Market in Busan, and a launch ceremony for the 2023 season.
The event was divided into Part 1 and Part 2. The first part of the showcase event proceeded in the order of opening video transmission, new uniform showcase runway, cheering squad intro performance, and singer Pio’s special performance.
At the showcase runway, the main event, BI (Brand Identity) and uniforms developed over the past year were unveiled for the first time in order to inherit the heritage as the original team and to convey the image of a strong team with unrivaled popularity and charm.
The new emblem emphasizes sportiness while having legitimacy as a first-year member of the KBO League, and the ‘Gwangan Bridge Emblem’ has been expanded and developed to increase usability. The new symbol ‘Energetic G’ incorporates the club’s management philosophy of power, fighting spirit, and dynamism.
The new home uniform combines an ivory color with a strong red color word mark to express the passion for victory, and the away uniform names the existing color as a potential navy color, emphasizing the potential of a younger squad and a solid image. In addition, dynamics was emphasized by applying a pattern embodying seagulls and waves soaring in Busan to the arm.
In addition, during the season, a special uniform in heritage blue color, which is a reinterpretation of the champion uniform at the time of winning the Korean Series, will be introduced.
Along with the new BI development, a new team-only font was also released. The club-specific typeface, ‘Giants Font’, developed for the first time in the KBO League, was first applied to uniform back numbers and catchphrases for the 2023 season, and is planned to be distributed free of charge to Giants fans in the future.
The second part of the ceremony was held in the order of appearance and introduction of the players, screening of the catchphrase ‘The Power of One’ this season, talk show and interview with the players, reading of the prayers of the players, declaration of the departure, and performance of the cheering squad.
Captain Ahn Chi-hong read the prayers for the team, saying, “With the newly changed logo, emblem, uniform, and catchphrase, the team will also show a newly changed appearance and stable performance, and I will not forget that everyone is always one team. I will do my best to repay you with good results this season.” 토토사이트
Jeon Jun-woo, who attended the event, said, “As a player who has been playing for the Giants since joining the club, I am very satisfied with the uniform that suits the new change, and I want the team to repay the fans with the desired results this year.”
Kim Jong-won (42), a season ticket buyer who was invited to the event, said, “The new emblem and uniform gave me a very dynamic and powerful feeling. I felt the club’s will to aim higher.”
Lastly, coach Sutton said, “In order to live up to the expectations of the fans, we have been through a tough process since overseas training. He promised fans that he will show the Lotte Giants, which has changed with one power, with the launch ceremony as an opportunity.”